I saw the trailer for this film back when I saw Kick Ass in the early part in the year (no doubt targeted marketing?), and thought that the film look kinda fun and would be worth a watch. So fast forward about 4/5 months and I've now watched it.
The whole idea of this film is guy meets girl, guy asks girl out, they date, has to defeat evil ex's, battle ensues and boy and girl learn lesson (ok so that takes it to a sort of caveman level). Right from the first noise / image of the film title sequence people who are over 23 think back to the EARLY days of gaming on Master System, SNES, NES, Game Boy Attari, Commadore ... etc (don't need to go on do I?). From here on in the video game refference so of come at you thick and face from the classics such as Zelda (in my own words the whole film plays like an ode to Ocerina of time) and Mario righ up to modern games such as Rock Band.
While were on the subject of music, the film has both a score and soundtrack which suits it to the ground. On the OST they pick the perfect writing artist in the form of Beck who covers the main band songs from the film (with the oh so blatent game refference band name Sex Ba-Bomb) which works really well.
Overall this film feels like a game being played out and has an out there sense of humor which relates to its target audience. Acting wise the film holds well with Michael Cera and Mary Elizabeth Winstead both pulling off their roles rather well and the film also has great comic moments with guest slots in the form of (the one time Superman - studio words not mine!) Brandon Rooth and Chris Evans (the former Human Torch of FF fame and now Captain America).
So is it worth watching? YES! But I would say that people who don't really get the comic book / gaming / geek culture no doubt will poo poo the film (á la Vanity fair) while those who are too into the culuture (yeah I think I belong in the shallow end of that pool) will drool over it, and rest will give it a go.